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The AX Journal

Stories from our travels

Get inside knowledge on your next Awesome Experience. Written by our team, our clients and their families, the Journal is hands-on insight into what our trips are really like, from the people who have lived them, with tips on destinations, food and what to read before you go.

William Burton, Founder & CEO

Peru’s antidote to backpacking

Machu Picchu, and Peru’s myriad other attractions, used to be the preserve of backpackers. However, with age comes the need for creature comforts, and an unwi…

African Gorillas

One of David Attenborough's most famous sequences showed him luxuriating as an honorary gorilla, leading his audience to marvel at their peaceable and gentle de…

An easier way to hike the Himalayas

There’s Everest, and then there’s a much easier way to see the incredible landscapes of the Himalayas, with our Private Annapurna Heli-hike (if you want to do…

Around Angkor

Siem Reap, the satellite town by the incredible ruins at Siem Reap, is an exciting destination in itself. Expect a lively, cosmopolitan atmosphere and colourful…

Around Beijing

Let this chaotic capital seduce you before you Walk the Great Wall of China on our unique experience. Here are our top alternative things to do…

Around Mexico City

Free time in Mexico’s vibrant capital before our Day of Dead Adventure…

Around Rio

It’s one of our favourite cities and worth independent exploring. See for yourself on our Argentina, Brazil and Iguazu Falls trip.

Around Vienna

Grand Vienna is the perfect city for a celebration. Set the scene for an exclusive Viennese Ball.

Bedouin Nights in Jordan

Petra is Jordan’s most visited tourist attraction, an incredible rock city that dates back to the 4th-century BC. It’s a must-see on any visit to the country, …

Behind the Palio

There’s much more to the world’s most famous horse race than a two-minute adrenaline rush in the city square. The race exists as a battle between the 17 contrad…

Best of East - Vietnam and Cambodia

Vietnam and Cambodia are both worth a visit individually, but you can actually do the highlights of both in a week with AX! Hanoi is wonderful. Everyone travels…

Brazil, Argentina, Pantanal and Rio

These itineraries are all based around an extended trip I took to South America, starting in Buenos Aires . It is surprisingly warm to British travellers, given…

Crack the Da Vinci Code

2019 brought a big celebration in Italy, as the country marked the 500 year anniversary of the death of Leonardo da Vinci. It spawned new museums and restaurant…

Craziest hire car you'll ever have!

The country: Iceland. The place: the mountain and geyser-heavy Golden Circle. It’s the kind of destination where a bog-standard hire car just won’t cut it: What…

Dia de Los Muertos, Mexico’s don’t miss extravaganza

We’re proud to be one of a handful of UK companies running trips to Mexico’s vibrant festival, Day of the Dead. This might run at a similar time to Halloween, b…

Escape the Winter

Who says winter sun has to mean lying on a beach towel in the Canaries? We’ve rounded up the best November-March Awesome Experiences, with Vitamin D and added…

Five trips of a lifetime

Time-starved professionals often waste their precious annual leave on ordinary holidays. Awesome Experiences have an innovative solution; we turn ordinary weeks…

Flash Dance

Oh, Vienna! Europe’s most under-rated city is the best place to have a ball: a historic Viennese one, that is. The city is famous for its grand Balls, which cen…

How to.. be an eco-traveller

As a Travel Company, we love the world and we want to protect it. So here's how you can up your eco-credentials on your holiday...

How to... take perfect Holiday photos

Book our Brazil's Pantanal trip and you’ll spend your first day on a photo safari spotting the incredible local wildlife. You’ll get all the tips you need on ho…

In a whirl

Ever wondered about the back story to the mystical whirling dervishes, who spin in a religious trance in the Turkish region of Cappadocia? Linked to the Sufi re…

Incredible Iceland

It's the land of ice and fire, and the setting (and source) for most of the Game of Thrones stories. For many reasons, Iceland really is one of the coolest plac…

Kenya and Tanzania Wildebeest Migration

The Wildebeest do an amazing circular migration between the Serengeti in Tanzania and the Masai Mara in Kenya. Tanzania has Kilimanjaro which you can climb with…

Looking for a laid-back adventure?

It might have city tours, busy markets and multi-centre holidays, but countries don’t come more relaxed than Laos. If you want to explore South East Asia withou…

Marrakech's other side

On my first trip to Marrakech, between wandering the gardens of the Majorelle and navigating the hectic Djemma el Fna, I discovered another side of the city, a…

Morocco's other souk

The shopping is Marrakech’s medina might be the most famous on earth. Where else can you find such gorgeous rugs, hand-tooled handbags and heady spices? Well, i…

Peru

Machu Picchu has to be on everyone’s bucket list. Most of us have heard of the Inca Trail, including its hard-to-get permits and testing altitudes for climbers.

Puccini Opera, Tuscany

Puccini wrote magnificent operas. And there’s no better place to see them than his birthplace. The annual Puccini festival takes place every July and August at…

Pushkar Camel Fair, the ultimate travel experience

Consistently rated as one of the world’s most evocative experiences, the Pushkar Camel Fair will entrance even the most jaded travellers, as 400,000 people desc…

Take your kids to Africa

For a first foray into the wilds of Africa, Zambia is hard to beat, which is why we’ve made it the focus of our Victoria Falls Family Adventure . With the warm…

The monuments of Myanmar

Myanmar gets 3.55 million visitors every year and, though the number is rising steadily, that’s still only around ten per cent of the numbers that visit neighbo…

This is the best place to see the Northern Lights

You can head off to many destinations in search of the Northern Lights, but, in most, you could end up disappointed. I’ve taken a New Year trip to Iceland befo…

Top 5 places to see wildlife

Go animal crackers, on trip that allows you to immerse yourself in the natural world. Here are our favourite places for really wild adventures…

Viennese Ball

The Jurustenbal is one of the last Viennese Balls of the main season which runs Jan to early March, There is also the Corcordia Ball in June. Most operate in th…

We Heart Chile

When customers ask about our favourite destinations, we tell them we’re mad for Chile. It’s unbeatable for sheer breadth of experience, offering everything fro…

What is Brazil's Pantanal?

Forget the Amazon: in our opinion, the vast wetlands of the Pantanal (the world’s largest) are Brazil’s best place for south American wildlife viewing which you…

What to eat in Puglia

Known for its hearty home cooking, Puglia is a lesser-visited region in the heel of Italy that deserves more attention. Home to hundreds of farms, producing eve…

Who said Scandinavia was a winter destination?

Better known as the place for a family trip to see Santa, Lapland is stunning in summer, the blue skies are empty and endless, and the temperature hovers in th…

World's best hikes

Get your boots on and get set for the globe's most exciting hikes...

Yellowstone

Straddling the rural states of Wyoming, Montana and Idaho, Yellowstone National Park is an American marvel. The colourful landscape of the volcanic park is home…

Zambia and Victoria Falls

South Luangwa is, in my opinion, the best place in the world for a safari. Unregimented and with great wildlife. You can even do a walking safari with a guide.

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